Built for professional email writing

Not a general-purpose AI. Every feature is designed specifically around the job of writing a great business email.

6 tones — each one actually different

Tone isn't a style preference. It's a strategic choice that changes the email's structure, vocabulary, and call-to-action.

Professional

Most common

Polished, formal language suitable for internal memos, client communications, and executive-level correspondence. Clear structure, minimal fluff, direct ask.

“Hi David, I'm writing to follow up on the proposal we submitted last Thursday...”

Friendly

Warm, conversational tone for existing relationships — customers you know, colleagues, partners. Keeps things human without being unprofessional.

“Hey Sarah! Wanted to loop back on our chat from the event — do you have 20 minutes this week?”

Persuasive

Best for sales

Benefit-led copy that moves people to action. Focuses on the 'so what' of your message, uses social proof hooks, and closes with a low-friction ask.

“Teams like yours have cut proposal turnaround from 3 days to same-day. Here's how...”

Apologetic

Takes accountability without over-apologising. Direct acknowledgment, brief context (no excuses), concrete next step. Rebuilds trust with clarity.

“I missed the deadline we agreed on. That's on me. Here's what I'm doing to fix it...”

Follow-up

Designed for re-engagement after no reply. Short, non-pushy, easy to answer. Re-states the value in one sentence and gives them an easy out.

“Just circling back on the note I sent Tuesday — still relevant, or should I park it?”

Cold outreach

Best for SDRs

First-contact email to someone who doesn't know you. Research hook, single-sentence pitch, specific ask. Gets to the point in under 150 words.

“Congrats on the Series A. With 40 new reps to onboard, email sequences usually become the bottleneck...”

3 lengths — calibrated to purpose

Length isn't about word count. It's about how much context the reader needs to take action.

Short

80–130 words

Gets to the point immediately. One context sentence, one value sentence, one ask. Respects busy inboxes.

Best for:

Cold outreach, follow-ups, quick asks, thank-you notes

Medium

200–300 words

Enough room to set context, make your case, and address one objection pre-emptively. The standard for most business emails.

Best for:

Pitches, apologies, customer renewals, introductions

Long

400–600 words

Full narrative arc. Use when the reader needs to understand complex context before they can act. Still tight — no padding.

Best for:

Detailed proposals, investor updates, multi-part asks

Everything else included

3 subject lines, every time

Every generation returns three distinct subject line options. Different approaches — curiosity-driven, benefit-driven, direct — so you always have options. Perfect for A/B testing.

8 built-in templates

We ship with 8 professionally crafted templates: cold outreach, follow-up, apology, intro request, investor pitch, pricing negotiation, renewal nudge, post-call thanks. Use them as-is or as a starting point.

Generation history

Every email you generate is stored in your account indefinitely. Browse past generations, copy output, or use them as inspiration for new ones.

Key points context

Add up to 10 bullet-point facts the AI should include — product stats, the prospect's recent news, specific pain points. The AI integrates them naturally, not mechanically.

Save custom templates

Pro and Power users can save any generation form as a reusable template. Build a library of your most effective email structures over time.

Credits never expire

Buy credits when it's convenient, use them when you need them. No monthly resets, no use-it-or-lose-it pressure.

Feature questions

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